About
The Pass It On Initiative
Rugby World Cup 2011 and a number of other high profile events in 2011 will create a unique opportunity for Kiwis everywhere to start a conversation about New Zealand. New Zealanders love to promote their country but all too often we talk about the same things – beautiful scenery, bungy jumping, sailing and the All Blacks.
The PassItOn initiative is designed to give New Zealanders and friends of New Zealand, no matter where they are in the world, some extra incentives to start these conversations and a toolkit to help them tell a better story.
For a good overview of the initiative watch this video > Media Releases and Other Information
The PassItOn initiative is designed to give New Zealanders and friends of New Zealand, no matter where they are in the world, some extra incentives to start these conversations and a toolkit to help them tell a better story.
For a good overview of the initiative watch this video > Media Releases and Other Information
